Non-format Interview
Scott Hanson‘s ISO50 Blog has an interview with Non-format. It’s rather good. This quote in particular I thought was worth highlighting…
One of the biggest challenges that faces an art director, or designer, is to spot the potential in things that are unplanned and recognise the opportunities. If you design something in your head and then spend all your time trying to recreate that vision, you tend to close yourself off from the opportunities that serendipity sometimes throws your way. Chance is often a great designer.